Product marketing manager google reddit interview. Please help me out! I'm interviewing for a Jr.
Product marketing manager google reddit interview ” These are real stories from Googlers, interns, and alumni highlighting how they got to Google, what their roles are like, and even some tips on how to prepare for interviews. At a basic level, Product management starts and ends with understanding business objectives and day-to-day mapping efforts into those business outcomes. Being that there are no other PMs in our company, there's no clear person to perform the interview and so I've been sat on one of the interview panels. In this article, I also list online resources that will help in your preparation. 1. Basically, this is the process I have gone through so far: Recruiter Screening Hiring Manager Case Study Panel Discussion on Case with Head of Growth Marketing, Hiring Manager, Product Manager Team interview with two members of the team Team interview with Product Lead Note: Upon further preparation, I realize that as this role more specifically deals with technical product management (TPM). Designers figure out how the customer will use it. May 1, 2023 · Example: “As a Product Marketing Manager within a cross-functional team, my primary role is to serve as the bridge between product development and marketing efforts. Remember you are there to ensure they deliver a valuable product. The only one! :) Ha! So I'm curious what I should expect. Tell me about a time you Nov 6, 2022 · Over the past year, many people have asked me for advice regarding the Google Associate Product Manager (APM) role & interview process. example i use in my interviews: "i’ve been doing performance marketing for almost five years now and have had the opportunity to work both in-house and in agencies helping tech clients such as zoom, slack, and drift manage their facebook, linkedin, and google ads. Here are some tips when it comes to system design: You might be asked to explain the design of a system from your past or extrapolate the design for an Amazon product or feature. Learn the interview process, practice with example questions, and learn the prep tips you'll need. And they add new interview questions every month. PM roles command a certain level of importance and respect from their teammates without proving themselves from the start while UX Researchers don't. Currently in 2nd interview stage but never done hands on product marketing before. Whenever there is a new member, that member will always set up a 1:1 with the Product Manager without being prompted. For this reason, Google has created the Associate Product Marketing Manager (APMM) program. Product owners tend to be more feature driven. For many freshers, getting a job at Google is a dream. I'm looking to improve my processes and be able to scale up. I’ve worked on many aspects of software PM including growth, mobile, monetization, and successfully made the transition from consumer to enterprise SaaS products. I want to move from Account Management function to a Product Manager. Google is proud to be an equal opportunity and affirmative action employer. Over the past year, many people have asked me for advice regarding the Google Associate Product Manager (APM) role & interview process. Most PM’s come from the business world, but some of the best I’ve met started as software engineers, and therefore understand better the technical side of everything. Hey, guys so I have an interview next week and I just want to get prepared for it. The official job title is Coordinator, Paid Marketing. As an ex-APMM at Google, here is some information and tips about the program. How would it compare to Google SDE in prestige and career trajectory? Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. Executed marketing campaigns, generating tens of thousands of conversions for clients, working Business Intelligence is the process of utilizing organizational data, technology, analytics, and the knowledge of subject matter experts to create data-driven decisions via dashboards, reports, alerts, and ad-hoc analysis. I'm a senior product manager that will be interviewing candidates for the Director of Product Marketing role. I personally didn’t have any connections at FB and didn’t want to pay $250/hr for an interview coach so I bought the Product Alliance course. Google just invented a teleporter. I started out as an hourly entry-level contractor at Facebook 6 years ago. Marketing Managers, Directors, or anyone who has hired someone. 84 votes, 841 comments. The schedule will help you focus on all the essential aspects of a product management interview, and It will enable you to allocate enough time for each aspect. I just left my previous role as a digital product manager. I wanted to find out more about the program and what he thinks of it so far. I immediately feel overwhelmed with the amount of presentations, google docs, and meetings. hi everyone :) I will have my first PM interview in a few days. Jan 16, 2025 · 67 Google Product Marketing Manager interview questions and 56 interview reviews. The TROPIC framework helps diagnose product management issues through traffic, registration, order, payment, inventory, and customer service. From Google: It's important to keep in mind that any implementation of Event measurement that automatically executes on page load will result in a zero bounce rate for the page. Varies from interview to interview. First make sure your interviewing for positions that are for a product manager rather than a product owner. ) Welcome to the Product Marketing community. I have never really done any big marketing campaigns or channels and I can't think of how to answer the coming interview in 2 days. Given that it's likely modeled after the Google version of the program--which Marissa Mayer also created--your phone screen should consist entirely of design, marketing/business case, and estimation questions. An idea candidate would show strong signals on the key product areas and ability to lead the team successfully by setting a strong strategy. These questions aim to assess a candidate's strategic thinking, adaptability, data proficiency, teamwork, financial acumen, and problem-solving skills – all crucial qualities in a marketing manager. Equal Opportunity. In my own experience, I've successfully navigated these challenges as a Digital Marketing Manager. I did software product marketing first then product management. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Welcome to the Product Marketing community. If you want to see more firsthand insights into how Google product managers see their role, check out this video by Life at Google. Jun 2, 2021 · Associate product marketing manager program . And that's what I do Speaking as a Product Manager at a Big-5 bank, a well rounded understanding on the entire software lifecycle is key. I really like the prospect of building a solution that is based on data and overcoming obstacles as they come. Nov 27, 2019 · Welcome to the latest installment of our blog series “My Path to Google. It’s just one data point, but I work with a product marketing manager (although for BS reasons, our company doesn’t allow role title of either product manager or product marketing manager) and his role is not only the outbound communications strategy, but also running tests and building features from the landing page up to sign up. That same new member has a 50/50 chance of scheduling a 1:1 with a UX Researcher. How would you market it? However, because the role of PM totally depends on the companies needs - it tends to vary a lot! From my experience, there are 3 roles of PM: Product Marketing Manager, Technical Product Manager, and Product Owner (according to Scrum). For all career related questions - how to get into product management, resume review requests, interview help, etc. Some managers think they want a product manager but really need a product marketing manager or even just a project manager. Does it even make sense to apply for a cs major? Creating this post for questions and updates for the associate product marketing manager program. I navigated from an entry-level role to a Technical Program Manager, and eventually a Product Manager (some details on that here). My current thinking is to study some more qualifications: Google Digital Marketing certificate, CSPO qualification and Business Analysis qualifications. Also press the interviewer his hiring manager level questions about how they help develop or guide you to success. The process had previously been described as the first round being informational. I practiced multiple marketing case questions (you can look that up and a bunch will show up). Marketing figures out how to position and sell the thing. So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Continue digging up everything I can find about the company, via google, Reddit, glassdoor (including reading every single interview) and watching their YouTube videos, blog posts, and even "message from the CEO" (8 hours) Interview questions to ask a Product Manager to get an idea of their philosophy/approach? Hi everyone, I’m a recruiter/hobbyist tech guy - in my day job I’m trying to move away from standard interview questions and towards insightful questions that can give me (and our teams) a better idea of how someone operates. Yeah so mine looks a little bit like this Resume Template. What type of users you want to target and then building pointed use cases for your product. Thanks. She had both a project manager and product manager role open, and said that if I helped her establish a project manager role (it was the first time they were going to utilize the position) then she'd train me for a year to become a product manager. The product owner is a defined role within the Scrum framework. Furthermore, I was not stoked by most solutions to design cases provided in Lin's books (read Decode and Conquer and The Product Manager Interview), so I didn't dig into CIRCLES further. I've been in sales for 20 years as an Account Manager in telecom and developed my own web application over the course of a year plus. I know on paper what a PMM does, and some high level good practices. After one month, I got an interview offer as a marketing manager. recently I read the book: Decode and conquer for PM interview, the tldr is here: The AARM Method™ defines the metrics for a product: acquisition, activation, retention, and monetization. 2 I got asked hypothetical Product Design questions. Been a product manager (now senior) for 4 years and Frankly, I'm not too fond of strict longer frameworks - personal style and think it makes applicants more robotic - so the fewer steps, the better for me. Please help me out! I'm interviewing for a Jr. Additional Resources. Also ask questions about who sets product strategy. Terms & Policies FAANG PRODUCT MARKETING MANAGER INTERN interview questions Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. Brush up on typical marketing knowledge. I was very confused. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. I have plenty of experience interviewing SDE candidates. I am creating a Product Management Interview Preparation wiki. How complicated is it? Could someone with 7 years agency and… Welcome to the Product Marketing community. Reddit iOS Reddit Android Reddit Premium About Reddit Advertise Blog Careers Press. They don’t provide example answers or anything like that tho. Today’s post is all about Steven Claunch, Associate Product Marketing Manager. I was in support for several years before moving to a Product Owner role within the company (for the product I did support for). Yo I've done both You miss a huge amount of the essential PM tech company experience in a consulting digital practice, from hard skills (scaling from an MVP to a fully featured, metric'd, CI/CD'd operational product or service pillar, as you're never on long enough engagements to actually own something and are almost always just making prototypes) to soft skills (making, defending and owning Reddit iOS Reddit Android Reddit Premium About Reddit Advertise Blog Careers Press. In L5/L6 levels Google expects you to just know what you are doing and Google is an Iceberg. Product Management/ownership is a lot of keeping stakeholders happy so try to relate that to how you worked with clients in support. Prepare for the Google Product Marketing Manager interview with an inside look at the interview process and sample questions. Taken the Product Alliance Facebook course and then found mock interview partners in various FB groups and slack channels. This wiki will include: Understand product management interview process What is the process in startups What is the process in B2B/SaaS companies What is the process in FAANG (and similar companies) How to shortlist companies to apply How to get application noticed Otherwise, you could consider applying for engineering roles at Product companies as this will help you gain adjacent experience and work toward moving over. During my Ro. How could you make Google Calendar better? How would you design a map-based product for the SF Museum of Modern Art? Case Questions: My case questions are usually focused on launching products and considering why a company might want to launch a specific product. I definitely don’t recommend buying a resume template. ” (Source: Life at Google) - Aparna Sinha, ex-Product Manager for Google Cloud & ex-Senior Director for Google Cloud Developer Platform. The transition is a bit awkward as I’m an internal transfer so I am working with a lot of the same people, just in a different capacity. com Below are 10 commonly questions he told me for a Google PMM role, along with STAR-based (Situation, Task, Action, Result) answers to help you ace the interview. I agreed and she held true to her word. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. Here is Google's article on event measurement. Some like to focus on just one type of interview (product design, strategy, technical, metrics) whereas others will weave elements of several interview types into a more general case that unravels over time. There was a lot of overlap when I was in marketing since I was also managing the development of internal products so when I realized someone would pay me to do just that part and not have to create marketing collateral or support a sales team I made the jump. Free interview details posted anonymously by Google interview candidates. Received a Marketing Product Manager role this week here are some of the details on the job requisition. If you have campaigns (work, volunteer, or otherwise) where you can talk intelligently about the performance of the campaign (impressions, clicks, conversions, etc) and the marketing funnels the campaigns support all the way to revenue you'll have a very interesting discussion. Product being the type of role it is doesn’t have any of that. Lots of good advice here. I have launched a lot of Google products that you've heard of. io they have some templates that the “resume scanning robots” can actually read. A couple that come to mind: What is the vision/value proposition of our product? What value is this work item providing to our customers/integration partners? I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. Be fully prepared to crack FAANG+ Product Marketing Manager interviews with our expert-led, comprehensive interview prep course. the vacancy is for a PM who will be the product Owner for tailor-made IT solutions. Just try to align your experience with the role. the best interviews around digital marketing play to the strength of digital marketing's greatest promise: measurement. apps opened - 12/18 Had the chance to interview Griffin who just started as an Associate Product Manager at Google. The previous PM was amazing to work with. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age A portfolio is for roles with clear creative deliverables - like an illustrator, content writer, technical writer, marketing designer, ad copywriter, ad art director, marketing developer, 3DCG artist, animator, product designer, front-end product engineer, etc. I was thrilled yet so lost. They want someone that has engineering and marketing experience. I'm not sure how different handling this will be compared to a "general" product manager internship interview. Terms & Policies FAANG PRODUCT MARKETING MANAGER INTERN interview questions Nov 6, 2022 · The Googleplex — Mountain View, CA. Learn how to get a Product Marketing Manager job at Google with essential tips from past interviewers and hiring managers. Marketing Manager position and I'm having trouble finding questions that would be asked of me (all the search pages are giving me marketing manager questions). Hey guys, wanted to get your guys' thoughts and opinions on what technical interview questions to ask a technology-based product marketing manager to ensure that they know what they're doing and not just look good on paper. It can involve direct content creation or working with marketing. I aimed for recruiting, training, HR and marketing (my least priority) in service industry. I’ve been a Product Manager for ~10 years with prior experience at a number of startups, LinkedIn, and in venture capital. Welcome to the Product Marketing community. Dec 22, 2020 · Complete guide to Google Product Marketing Manager (PMM) interviews (also applies to GCP). Oct 28, 2024 · During this interview for the associate product marketing manager role, a case interview took place during first round. I read the marketing part of “Case In Point” that was I had a structure for answering any case based questions. Read on! Prepare responses to common interview questions (including ones you’ve been asked before but wish you’d answered differently) and key functions of the role (e. , your top story about a product launch, working with insights, how you’ve come up with messaging, setting and moving a key metric, working cross functionally). It requires 2+ years of experience with “Deep experience in paid marketing, including Google Ads (Search, Display, and Shopping) and Paid Social (Facebook, Instagram)”. In my experience interviewing folks for entry level product roles, it can be really competitive for people to break into product without practical and at least some adjacent experience. I would prep Product Design, Estimation, and be generally aware of product strategy. I've been asked to do this interview so I can assess their technical capabilities and make sure they'll be able to learn the product, learn new features, communicate them, etc. Google PM for ~10 years here -- married to another Google PM of over 10 years. Follow this four week schedule to prepare for and ace all your next product manager interview. Period! Based on their answers, OP most likely works at Facebook. At the Meta interview process, I am curious what do they probe and ask for in an ideal candidate? At Meta, candidates are tested for their product sense, product execution and leadership and drive. Read through the "Non . My job is back filling a product manager role after our sole PM left. Behavioural is less of a focus if you're going for a normal IC position (5-10 mins tops). In just 8-10 weeks, get ready to face the toughest interviews and secure your dream role Welcome to the Product Marketing community. Literally once you are in the door you see how big the company is. How you position your product in market or competition. The onsite round will be more of the same (with perhaps one technical interview thrown in for good measure). Do you know if this change is only for incoming new employees, or is there some wider company initiative where existing employees who've held the "Program Manager" title but doing product management responsibilities are now also being transitioned/retitled to "Product Manager"? Do you want to become a Googler? Do you want to become a Product Marketing Manager? Guess what?! I interviewed Eric Zhang who works as a Product Marketing Ma Welcome to the official subreddit of Long Beach, California! Home to the Queen Mary, Aquarium of the Pacific, and hosting of the Grand Prix, museums, many festivals and cultural events like the The Long Beach Lesbian and Gay Pride Parade and Festival (The 3rd largest in the US!). If you interview, would say to ask a lot of questions to understand the role, work expected, team(is it new or established), engineering team supporting you, designer, previous person in role, stakeholders, plus the product. I know I'm late to the game, here, but I am going to disagree with you -- naming at Google is pretty miserable for PMs. It was mostly a couple of quick ones and then we spent 30 minutes or so on a longer Product Design question that had some estimation of TAM within it. In just 8-10 weeks, get ready to face the toughest interviews and secure your dream role I am an SDM with 15 YOE. Remember your moonshot ideas! Good luck. You might be a Product Marketing Manager. Product tells Designers what the thing is supposed to do. I’d say I got my moneys worth. Let's take a look at some examples from Amazon. Recently I got an opportunity to become a Telecom Product Manager for a smaller regional telecommunications company. Hello - I was at Amazon for close to 12 years and an interview bar raiser. But if you’re not that skilled in word or Adobe to make something like that you could always try resume. Translating features to actual business cases or impact. PM is responsible for all the typical PM tasks, as well as keeping the client happy. FB is one of the few APM programs that does not require a CS degree/experience. Here is their article on how bounce rate is calculated in Google Analytics. Thought I'd share here :) See full list on igotanoffer. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age I applied for a Product Marketing Manager role at a tech unicorn. Not once in my time at Google have I actually launched a new product with the name I Applications opened for the Google Associate Product Marketing Manager roles and closed for US applicants already - has anyone here applied and heard back yet? I know MBAs are usually ones to skip the APMM role and go straight to PMM but I don't have applicable product marketing experience so I applied to the APMM instead. Ask lots of questions. I’ve researched the role, and know the company’s expectations for it. ). I received an update and some new content from them when Google made changes to their interview structure some months ago. Yo I've done both You miss a huge amount of the essential PM tech company experience in a consulting digital practice, from hard skills (scaling from an MVP to a fully featured, metric'd, CI/CD'd operational product or service pillar, as you're never on long enough engagements to actually own something and are almost always just making prototypes) to soft skills (making, defending and owning The role of the product owner is rather new, while the product manager has been around for some time. The titles are interchangeable but the roles are actually different. Most candidates probably did not have product experience, but still had experience interning in marketing, development, or business operations at top tech companies as well an impressive on-campus involvement. This framework is still not understood by many companies. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. You must consider aspects such as market positioning, identifying the target audience, communication channels and strategy, key messages, launch, promotion and success Jan 10, 2024 · As well as ensuring the execution of the product from the technical standpoint. PMM owns all product related collaterals. Product tells Marketing what the thing is. Challenge: Develop a comprehensive and effective marketing strategy for the [product] launch, highlighting its features, benefits, and added value within a 3-month timeframe. . It should be a combination of PM and product marketing, or if B2B, sales should be in the mix too. The program doesn’t Thank you for the clarification! So the naming split is a recent trend, gotcha. I work closely with product managers, designers, engineers, and sales teams to ensure that our products are well-positioned in the market and effectively communicated to our A portfolio is for roles with clear creative deliverables - like an illustrator, content writer, technical writer, marketing designer, ad copywriter, ad art director, marketing developer, 3DCG artist, animator, product designer, front-end product engineer, etc. Today was my first day in my new role as a Product Marketing Manager at an established tech startup. If forced for the suggestion, pragmatic marketing is a good start, but it is limited to just the product strategy level and not the other things that are required to survive as a PM. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. I did hundreds of PM and PM-T loops over my time there. So you really need to understand the product and backlog work items. Below is my summary: Prospective Product marketing manager with 9+ years of marketing and 6+ years of engineering experience for startups, small/medium businesses, and big corporations. Happy to talk about Product Manager, navigating a career into Product Management, and navigating career growth! Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: One thing I like about product alliance is that they seem to be on top of what’s happening in the job market. Write down your answers like you would in an interview. I now am a marketing manager for a large tech/media company. It might help in answering the questions. Every year, hundreds of APMMs are hired at Google. 18 month rotational program and then you can get a permanent APM/ PM role. g. jnduscsfaiqibuhsyuztmjixaapdlizkyajpnwsrvcmytvsjmeehsmyowmyzvhnvzweitahsncc