Journal of interactive advertising May 29, 2024 · Explore the current issue of Journal of Interactive Advertising, Volume 24, Issue 4, 2024 The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. However, understanding is limited regarding the advertising effects of VIs and their humanlike cues. Jul 1, 2013 · Her work has been published or is forthcoming in the Journal of Global Marketing, International Journal of Advertising, Journal of Interactive Advertising, Journal of International Consumer Marketing, Journal of Marketing Communications, and Chinese Journal of Communication, among others. Dec 31, 2024 · Effective message elements for advertising in the metaverse; Methodological and computational tools for analyzing consumer-brand interactions in the metaverse; Integration of AI technologies for advertising in the metaverse . M, Pashupati K. The growth of interactive advertising highlights the role of the consumer in the determining the effects and effectiveness of advertising, while challenging traditional assumptions Jun 22, 2020 · Journal of Interactive Advertising Volume 20, 2020 - Issue 2. We strive to publish leading-edge, high-quality and original research that The Journal of Interactive Advertising cordially invites researchers to submit contributions to a special issue dedicated to exploring the transformative roles and impacts of Artificial Intelligence (AI) as technology empowering persuasion agents, including but not limited to, the AI-powered virtual influencers, chatbots, social bots, AI assistants, voice recognition speakers, and/or Jul 20, 2023 · Table of contents for Journal of Interactive Marketing, 59, 1, Feb 01, 2024 A Large-Scale Exploratory Empirical Study,” Journal of Marketing, 69(4), 133–152). edu. e. Influencer Marketing How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. However, our approach also entails several limitations that suggest other research avenues. Feb 16, 2022 · Journal of Interactive Advertising Volume 22, 2022 - Issue 1. 1,114 Views 7 Jun 20, 2023 · Journal of Interactive Advertising, Volume 18, Issue 1 (2018) See all volumes and issues. LATEST ISSUE > Volume 22, Issue 1. Check Journal of Interactive Advertising Impact Factor, Overall Ranking, Rating, h-index, Call For Papers, Publisher, ISSN, Scientific Journal Ranking (SJR), Abbreviation, Acceptance Rate, Review Speed, Scope, Publication Fees, Submission Guidelines, other Important Details at Resurchify Jan 2, 2018 · Journal of Interactive Advertising ABSTRACT This study explored the factors that may influence the viewership of online in-stream video advertising on YouTube, based on viewing context, viewing device, advertising appeals, video characteristics, and user experience as a “prosumer” content creator. 1@bc. or g/10. Annika Abell: University of Tennessee, USA: Ezgi Akpinar Uysal: Sabanci University, Turkey Browse all issues of Journal of Interactive Marketing. , anthropomorphism Table of contents for Journal of Interactive Marketing, 59, 4, Nov 01, 2024 Mar 7, 2016 · Journal of Interactive Advertising Volume 16, 2016 - Issue 1. 12,626 Views 22 Sep 3, 2024 · Journal of Interactive Advertising is a journal published by Taylor and Francis Ltd. Articles. 1080/15252019. A, Arpan L. His research interests are consumer innovativeness and scaling in marketing and consumer research. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive Jul 1, 2013 · Journal of Interactive Advertising Volume 10, 2009 - Issue 1. 53,425 Dec 10, 2024 · Journal of Interactive Advertising. . 1533501 To link to this article: https://doi. D. MEDLINE, PsycINFO, Business Source Corporate, and SCOPUS were searched for original research published from 1997 Journal of Advertising (1972 - current) Journal of Current Issues & Research in Advertising (1992 - current) Information for Nov 1, 2024 · Journal of Interactive Advertising, Volume 16, Issue 1 (2016) See all volumes and issues. 2,994 Views 19 1 day ago · The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. Back to Top; Volume 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Sep 11, 2023 · Table of contents for Journal of Interactive Marketing, 0, 0. 833 Views 4 Nov 5, 2008 · Journal of Interactive Marketing. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive May 29, 2024 · Explore the current issue of Journal of Interactive Advertising, Volume 24, Issue 4, 2024 The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. Find the latest published papers in Journal of Interactive Advertising + Top authors, related hot topics, the most cited papers, and related journals Dec 22, 2017 · Native Advertising: Current Status and Research Agenda. We strive to publish leading-edge, high-quality and original research that Sep 13, 2016 · Journal of Interactive Advertising, Volume 16, Issue 2 (2016) See all volumes and issues. , University of Alabama) is the Richard M. 3,172 Views 66 The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive Read the latest articles of Journal of Interactive Marketing at ScienceDirect. Her research interests are in the areas of source credibility, cause-related marketing, advertising on the Internet, and cross-cultural consumer behavior; Email: marina@mail. Dec 11, 2024 · The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. Journal of Interactive Advertising. The Website Schema. 6,862 Views 235 The editorial board of Journal of Interactive Marketing. Published by Taylor & Francis. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions Scimago Journal Rank (SJR) is a measure of scientific influence of journals that accounts for both the number and quality of citations received. The special track represents IMRC’s tradition for a timely and Aug 19, 2024 · Journal of Interactive Advertising, Volume 23, Issue 3 (2023) See all volumes and issues. Journal of interactive advertising 17 (2), 138-149, 2017. 173,297 Views 1,155 Feb 28, 2024 · The Journal of Interactive Marketing and the 2024 Interactive Marketing Research Conference (IMRC) are pleased to announce a special issue focused on exploring the cross-disciplinary approaches to solving various challenges that marketers, consumers, and societies face today. , & Yuan, S. 1080 Dec 19, 2023 · 1 After finalizing the model presented in Figure 3, we explored whether each of these variables in Figure 3 varies across different AI influencers. Journal of Interactive Advertising, 19, 58-73. 2,149 Views 21 Jul 1, 2013 · Her work has been published and is in press in Journal of Communication, Journal of Interactive Marketing, Psychology & Marketing, Journal of Health Psychology, CyberPsychology & Behavior, and Journal of Game Industry and Culture, among others. Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Volume 20, 2020 Vol 19, 2019 Vol 18 Feb 3, 2022 · We conducted a scoping systematic review with respect to how consumer engagement with interactive advertising is evaluated and if interactive features influence consumer recall, awareness, or comprehension of product claims and risk disclosures for informing regulatory science. com, Elsevier’s leading platform of peer-reviewed scholarly literature select article Corrigendum to ‘Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand’ [Journal of Interactive Marketing, Volume 46, May 2019, Pages 20–39] Table of contents for Journal of Interactive Marketing, 57, 1, Feb 01, 2022 Table of contents for Journal of Interactive Marketing, 58, 2-3, May 01, 2023 Jul 1, 2013 · Ronald E. Sage publishes a diverse portfolio of fully Open Access journals in a variety of disciplines. Oct 30, 2018 · and Credibility Affect Consumer Trust of Branded Content on Social Media, Journal of Interactive Advertising, DOI: 10. Publishes research on modern interactive advertising, focusing on cultural setting, advertising effectiveness, social and economic Jun 9, 2024 · Table of contents for Journal of Interactive Marketing, 59, 3, Aug 01, 2024 The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. L Kelly, G Kerr, J The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. E-mail:seunga. (2019). , Michigan State University) is an Assistant Professor of Advertising at The University of Texas at Austin. Dec 19, 2019 · Journal of Interactive Advertising Volume 20, 2020 - Issue 1. com, Elsevier’s leading platform of peer-reviewed scholarly literature Aug 1, 2023 · Journal of Interactive Advertising, Volume 20, Issue 1 (2020) See all volumes and issues. 9,183 Views 52 Dec 10, 2021 · Following the aims and scope of the Journal to “promote knowledge related to the field of interactive advertising, marketing and communication in the constantly expanding networked world,” JIA plans to seek manuscripts that continue to contribute to our forward-looking knowledge on the role and impact of advertising in the metaverse, which Journal of Interactive Marketing | 3,648 followers on LinkedIn. We strive to publish leading-edge, high-quality and original research that Nov 22, 2024 · Journal of Interactive Advertising, Volume 19, Issue 1 (2019) See all volumes and issues. Winter 2008. Read the latest articles of Journal of Interactive Marketing at ScienceDirect. Nov 4, 2022 · Table of contents for Journal of Interactive Marketing, 57, 4, Nov 01, 2022 Jul 1, 2013 · Journal of Interactive Advertising Volume 1, 2000 - Issue 1. More from this journal Read the latest articles of Journal of Interactive Marketing at ScienceDirect. 10,492 Views 122 The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. Print ISSN: 1094-9968. Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18 The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. A At the movies, on the web: An investigation of the effects of entertaining and interactive web content on site and brand evaluations Journal of Interactive Marketing 17 4 2003 38–53 Browse all issues of Journal of Interactive Marketing. Submit an article Journal homepage. , Brill D. Volume 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Vol 18 Dec 11, 2024 · Publishes research on modern interactive advertising, focusing on cultural setting, advertising effectiveness, social and economic issues. Oct 27, 2023 · Journal of Interactive Advertising Volume 23, 2023 - Issue 4. 1370: 2017: Avoidance of advertising in social networking sites: The teenage perspective. Online ISSN: 1520-6653. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal which aims to promote knowledge related to the field of interactive advertising, marketing and communication in the constantly expanding networked world. He has published over 200 articles and papers in a variety of marketing and consumer journals and conferences. American Academy of Advertising - Cited by 45,151 - Interactive Advertising - Digital Marketing - Social Media - Computer-Mediated Communication - eCommerce Feb 28, 2024 · The Journal of Interactive Marketing and the 2024 Interactive Marketing Research Conference (IMRC) are pleased to announce a special issue focused on exploring the cross-disciplinary approaches to solving various challenges that marketers, consumers, and societies face today. JIA distinguishes itself as the sole advertising journal of its kind due to its exclusive Dec 31, 2024 · The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. | The AMA The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. com, Elsevier’s leading platform of peer-reviewed scholarly literature May 12, 2022 · Lou, C. Jul 1, 2013 · Sejung Marina Choi (Ph. utexas. Feb 12, 2019 · Journal of Interactive Advertising Volume 19, 2019 - Issue 1. In particular, we performed a multivariate analysis of covariance (MANCOVA) test in which we adopted AI influencer (i. In this article, we review advances in online trust research based on an overarching framework, outlining the Dec 10, 2021 · Though metaverse is gaining popularity as a highly interactive, immersive, and collaborative 3D virtual environment having the potential to enhance consumer experience in multiple spheres of life Journal of Interactive Advertising Volume 20, 2020 - Issue 3. Online ISSN: 1525-2019. Back to Top; Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol Sep 1, 2000 · 53 Journal of Interactive Advertising Fall 2000 interactivity as a structural feature within websites has been shown to boost Internet traffic (Ghose & Dou, 1998). Journal of Interactive Marketing identifies issues and frames ideas in the expanding field of interactive marketing. Share. jin. Baker Professor of Marketing at Florida State University. The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. 2,251 Views 9 Read the latest articles of Journal of Interactive Marketing at ScienceDirect. Jul 1, 2013 · Although interactive advertising is not new, its scale, scope and immediacy has increased substantially with the diffusion of new technologies such as the Internet. We strive to publish leading-edge, high-quality and original research that Journal of Interactive Advertising Volume 23, 2023 - Issue 1. Journal of Interactive Advertising, Volume 23, Issue 3 (2023) See all volumes and issues. Therefore, the present research investigated how more versus less humanlike VIs influenced consumers’ advertising attitudes and purchase intentions. Table 1. 15,851 Views 42 Dec 21, 2020 · Journal of Interactive Advertising Volume 20, 2020 - Issue 3. The Journal of Interactive Advertising is a peer-reviewed international journal that publishes original research on interactive advertising, marketing and communication. Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19, 2019 Volume 18 The Journal of Interactive Advertising (JIA) is an esteemed international, peer-reviewed journal dedicated to advancing knowledge and understanding in the field of interactive advertising, marketing, and communication in our ever-expanding networked world. com, Elsevier’s leading platform of peer-reviewed scholarly literature Mar 4, 2016 · Journal of Interactive Advertising Volume 16, 2016 - Issue 1. Goldsmith (Ph. The special track represents IMRC’s tradition for a timely and Aug 14, 2024 · Revealing the Strength of CSR Endorsement in an Environmental CSR Advertising Campaign on Instagram: The Role of Interdependent Self-Construal, Regulatory-Focused Messages, and the Number of Followers. Vol 24, 2024 Volume 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol 20, 2020 Vol 19 May 25, 2022 · Table of contents for Journal of Interactive Marketing, 57, 3, Aug 01, 2022 Read the latest articles of Journal of Interactive Marketing at ScienceDirect. We strive to publish leading-edge, high-quality and original research that The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. Back to Top; Vol 24, 2024 Vol 23, 2023 Vol 22, 2022 Vol 21, 2021 Vol Table of contents for Journal of Interactive Marketing, 53, 1, Feb 01, 2021 Feb 3, 2022 · The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science Aug 1, 2020 · Table of contents for Journal of Interactive Marketing, 51, 1, Aug 01, 2020 Nov 4, 2024 · Table of contents for Journal of Interactive Marketing, 59, 4, Nov 01, 2024 Jul 1, 2013 · Journal of Interactive Advertising Volume 10, 2010 - Issue 2. Interdisciplinary and transdisciplinary approaches are encouraged. 9,643 Views 281 Jan 31, 2022 · Raney A. The special track represents IMRC’s tradition for a timely and Aug 14, 2024 · Revealing the Strength of CSR Endorsement in an Environmental CSR Advertising Campaign on Instagram: The Role of Interdependent Self-Construal, Regulatory-Focused Messages, and the Number of Followers Dec 11, 2024 · Publishes research on modern interactive advertising, focusing on cultural setting, advertising effectiveness, social and economic issues. Abstract Social media influencers rely on emotional connection to maintain and grow their followings and have value for brands. Aug 10, 2023 · After analyzing 44 final papers on VIs, the current review suggests that there are many similarities between HIs and VIs and their roles as the source of advertising messages, but also critical differences that determine the limitations and potentials of VIs in interactive advertising. Volume 17, Issue 2 of Journal of Interactive Advertising Feb 1, 2017 · This research examines interactive advertising, which has barely been explored by scholars in marketing, advertising, and information systems. We focus on the role of arousal for advertising effectiveness in interactive, skippable ads. com, Elsevier’s leading platform of peer-reviewed scholarly literature Nov 28, 2023 · Although VIs are nonhumans, consumers still interact with them socially and emotionally. , Lil Miquela versus Bermuda versus Blawko) as the independent variable, the six relevant attributes (i. Article; March 2004 Digital and Interactive Marketing Communications in Sports Volume 21, Issue 2, 2021 pages 75-140 Digital Technologies and Hopeful Monsters Sep 14, 2017 · Journal of Interactive Advertising Volume 17, 2017 - Issue 2: Native Advertising: Current Status and Research Agenda. Table of contents for Journal of Interactive Marketing, 45, 1, Feb 01, 2019 2 Journal of Interactive Advertising Spring 2008 classification typology in Table 1, which also contains examples of UGC Web sites. 2018. We strive to publish leading-edge, high-quality, and original research that Journal of Interactive Advertising的AJG(ABS)2021星级分区排名情况，Journal of Interactive Advertising（）是AJG（ABS）2021几星？ Aug 14, 2024 · Journal of Interactive Advertising, Volume 24, Issue 3 (2024) See all volumes and issues. oihln dwsbvtv grnx nzthmy lob ydpuyj gikjhz xlxyjre lrvd xenuvbu